Television commercials for the Chevy's C6 'Vette debut during the Summer Olympics. GM turned to Guy Ritchie, best known for his highly-publicize fling with Madonna, but also known for his short movie-directing talent - including BMW commercials staring The Material Girl - to call the shots on the new TV spots. Created by longtime Chevrolet ad shop Campbell-Ewald in Warren, the ads are set to the tune of the Rolling Stones' "Jumping Jack Flash," and retell the daydream of a boy who imagines himself racing through the streets of New York in nothing less than America's most storied sports car. -Jack Gilbert